- questions answered
everything you need to know
Here are some common questions I hear from clients. If you don’t see your question here, I’m always happy to talk through the details of your project directly.
What type of clients do you work with?
I work with agencies, recruiters and direct clients. Whether you need freelance support or a long-term partner, I adapt to fit the team and the project.
What kind of projects do you take on?
I focus on branding, packaging, print and digital design, campaign development and motion graphics. From selecting papers and inks to overseeing press checks, I make sure final pieces match the creative vision. For projects that call for a tactile finish, I also bring hands-on letterpress expertise.
How do we start working together?
The simplest way is to reach out through the contact form or directly by email or phone. From there we’ll set up a call to discuss your goals, timeline and scope.
- GRAPHIC DESIGN
What types of graphic design specialty?
I focus on brand identity, typography, campaign design, print collateral, and environmental graphics. Each piece is designed to work as part of a larger, cohesive system.
How do you ensure consistency?
I develop systems—like grids, color palettes, and typography rules—that ensure each piece feels connected while remaining flexible enough to adapt to new contexts.
Do you handle production and printing?
Yes. From selecting papers and inks to overseeing press checks, I ensure final pieces match the creative vision. I also bring hands-on letterpress expertise for projects that need a tactile, crafted touch.
Can you refresh an existing brand identity?
Absolutely. Sometimes a full rebrand isn’t necessary—updating core elements like typography, color, or logo refinement can give a brand new energy while preserving its equity.
What types of digital design do you offer?
I design websites, digital campaigns, social assets, motion graphics, and environmental displays. Each project is crafted to deliver both function and visual impact.
Can you collaborate with developers?
Yes. I regularly hand off design systems, prototypes, and assets to development teams. My experience working alongside developers helps streamline the process and keep projects on track.
Do you create templates for teams?
I build design templates that make it easier for teams to produce consistent, on-brand work at scale. Templates are flexible, easy to use, and save time while maintaining quality.
How do you approach motion and interactive?
I use tools like Adobe Animate, After Effects, and Lottie to create crisp, lightweight animations. These add energy and interactivity to digital experiences while staying true to the brand.
- DIGITAL DESIGN
- VISUAL IDENTITY
What does a visual identity project include?
A typical identity includes a logo system, color palette, typography, imagery, and usage guidelines. These elements work together to ensure your brand is recognizable and adaptable.
Do you create brand guidelines?
Yes. Clear guidelines help teams stay consistent across platforms, whether designing a website, producing ads, or creating internal materials. I craft guidelines that are easy to follow and scalable.
Can you evolve an existing brand?
Definitely. Many clients come to me when their identity feels outdated. I refine and expand existing systems so they align with current goals while keeping core brand recognition intact.
How do you balance creativity and strategy?
My process combines research, creative exploration, and structured systems. This ensures the identity feels fresh and expressive while staying grounded in the brand’s larger mission.
What kinds of projects are best on letterpress?
Letterpress is ideal for business cards, invitations, stationery, posters, and art prints—any project where touch, texture, and impression add to the experience.
Do you handle custom inks and finishes?
Yes. I mix custom PMS inks, metallics, fluorescents, and specialty finishes like edge painting. Each project is tailored to fit the design and paper selection.
Can you combine digital and letterpress?
Absolutely. Many projects benefit from a hybrid approach—digital for reach and flexibility, letterpress for impact and craft. Together they create memorable experiences.
What’s your production process like?
Each piece is hand-fed through the press, often requiring multiple runs for colors and layers. The process is meticulous, but the results are unmatched in character and quality.
- LETTERPRESS PROJECTS